Designing experiences. Elevating brands.

Sigur is a small digital agency headquartered in Reykjavik, Iceland. We work hard every day with local and international teams to build comprehensive, thoughtful, and purpose-driven identities and experiences that re-define the limits of a great brand and help businesses grow. ("Sigur" means "victory" in Icelandic.) We care deeply about what we do, who we work with, and what we create.

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What we believe

One team

The best experiences and brands result from key stakeholders working closely together, including design and technical. We work with our clients in an intensely collaborative process framed with specific measures of success, rapid prototyping, and continuous iteration.

Fewer, senior people

We are lean and strategic. Each project is led by one of our partners to provide a hands-on, seasoned perspective that is executed well.

Prototypes over presentations

In our experience, the best products result when teams iteratively design and develop together early on in the process, avoiding presentations and one-off hand-overs.


Transparency and communication are key. We work closely with stakeholders to define objectives, milestones, and metrics, and communicate closely throughout.

Sigur (previously, Vefstofan) was founded by Andri Sigurdsson in 2001. For the last 18 years, Andri has worked with local and international B2C and B2B teams to strategize, design, and develop digital products, including for SaaS, helping businesses to reach global scale.

Our team values

We believe in the power of passion and teamwork.

All about the team

Sigur ("victory") is the result of great teamwork, which is about building strong relationships. We want to work with awesome, passionate people (clients, partners, and team members) in an honest, respectful, and transparent environment.

Quality over quantity

We prioritize fewer, longer-term projects and clients so that we can stay focused and deliver the most impactful results. This helps us to support our other core values.

Keep it simple

Our practices and products are simple, because simple means understandable and executable.

More than craft

While expertise runs a long way, our core strength lies in our commitment to over-deliver, build great experiences, and cultivate personal relationships. We approach each project and team with purpose, empathy, openness, and patience.

Learn and be curious

We encourage our team to learn, to ask questions, listen to one another, pursue their passions, access new information — and ask more questions.

Lead with humility

We want to see our teammates succeed as much as we do ourselves. We do not think we are better than other people and do not focus only on ourselves.

Balance work and life

Since we are only as strong as our people, we encourage our team to work hard, play hard, and rest hard. We want to cultivate our passions and interests, grow, and be our best selves every day.

Join our team

We're looking for exceptional people to join our team — locally, in Iceland, or working remotely. Our clients have high standards, and we are dedicated to meeting and exceeding their wildest expectations. Do you like teaching and learning? Are you excited about your craft? Do you like other people? Sweet, get in touch.

Join us

So, what’s your next move? We're ready!

Contact us

Sigur Digital Agency – Hellusundi 3, 101 Reykjavík, Iceland. Reach us at +354 865 0045 or

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